ssg logo

Brokerage, Planning & Development, Investments, Consulting & Property Management


The Buzz - 2005

original alamo drafthouse
Press Excerpts

City may open prime land
Austin American-Statesman
October 26, 2005

Today, Council Member Brewster McCracken will propose shrinking an Austin Energy substation on Cesar Chavez Street to free up 1.4 acres of waterfront land for redevelopment. The substation sits next to the former Seaholm Power Plant, where a massive redevelopment project is under way.

"It obviously limits what can be done there, because you'd have an electrical substation in the middle of a potential redevelopment through the rest of downtown," said John Rosato, a partner in Southwest Strategies Group, which the city chose to redevelop Seaholm.

But Rosato points out it would still be a great place for a mixed-use project, with enough residential spaces springing up downtown to support it. There are 900 living units within six blocks for Seaholm, and another 2,200 in the works, he said.

uadalupe Gets a Makeover

Austin Chronicle
July 22, 2005

Austin-based Southwest Strategies Group, owner and developer of the former Half Price Books site, is known for such projects as South Congress' Penn Field and the recently awarded downtown Seaholm Power Plant revamp. Partner Danny Roth says, "our emphasis is on local businesses still having a home." He says SSG has already inked agreements with three local outfits: Celebration!, a gift shop that's been in Hyde Park for 20 years; Boomerang's Veggie and Meat Pies, a restaurant he calls a "new concept" for Austin; and Gelato's, an ice-cream, coffee and panini shop with two other Austin locations.

eavy Hitters Commercial Real Estate
Staying Power
Austin Business Journal
June 3-9, 2005

CRE Heavy Hitters - Ranking by Category
Retail - No. 8 - Daniel Roth
Brokers are ranked by square footage leased. Only leases for a minimum of three years in length signed during 2004 were considered.

Commercial Real Estate Brokerage Firms
Rank 18 (2004 rank - 25), Southwest Strategies Group, Inc., 16.16 million, Alamo Drafthouse, former Academy Building

Daniel Roth, square footage leased: 46,544
What do you like the most about your job? The people in my office. Not a day goes by without a few chuckles.
What do you like most about working in Austin? I've lived here since 1970. The best part is the people I know and my connection to the town. Oh, and no tie.
Last book read? Death, Taxes and Leaky Waders by John Gierach.
Who would sit at your dinner table if you could invite anyone living or from history? Edward Albee, J.D. Salinger, Lewis & Clark, Thomas Jefferson

Stratus, Southwest Strategies Group win city bids
In Fact Weekly
April 25-29, 2005

The City Council approved contracts for two major downtown projects last night, agreeing to the sale of Block 21 to Stratus/Trammell Crow Co. and work with Seaholm Power, LLP to redevelop the dormant Seaholm Power Plant.

Seaholm Power, LLC ... was a team that included Southwest Strategies Group, Inc., Boston-based Design Collective, Inc., H.C. Beck, LTD and Centro Development.

John Rosato of Southwest Strategies Group said Seaholm Power, LLC's strength was the team members' experience in the restoration of historic buildings like the art deco Seaholm plant. Rosato said the preservation of Austin's history was a driving force in the team's desire to submit a proposal on the project. "If we had our druthers, we would always be working on historic structures," Rosato said. "It reminds us of our heritae and of our past. With everything new that's happening downtown, it's important to have a way for people to recognize our older buildings and relate them to our history."

The Seaholm project is intended to be a mixed-use project that also will serve as a transit hub for the community.

Four for Seaholm
The Austin Chronicle
April 8, 2005

What the City GOT:

1) Seaholm Power, LLC

Partners include: Southwest Strategies Group, Design Collective, HCBeck, Centro Development

Principal features: "A dynamic 24/7 environment where residents and visitors alike can live, work, and play." The concept includes a cultural entity (in the presentation, the Music Hall of Fame) in Seaholm itself, along with commercial, retail, and exhibition space, and two new buildings — a two story commercial building and new home for KLRU and Austin City Limits, and a 10-story residential tower with ground floor retail. All of these are linked by a "Grand Plaza" that can host outdoor events, along with other open-space amenities and linkages to Town Lake and the rest of Downtown.

Notes: The Seaholm Power concept presumes the relocation of the large Austin Energy substation directly east of Seaholm, although no plans for such a relocation are yet on the table. While architecture firm Design Collective is from Baltimore (where their portfolio includes a redeveloped power plant), the Seaholm Power team includes a number of key figures in Austin's long-running Downtown renewal effort.

Treaty Oak Bank
Westlake Picayune
March 10, 2005

Austin Native * Texas Strong
Treaty Oak bank is proud to introduce the prestigious members of our Advisory Board

Darrell Royal | Coco Blackbird | Ray Benson | Angelos Angelous | Happy Feller
Doug Moss | Mack Ray Hernandez | Dave Stauch | Danny Roth | Bart Matheney
Mike Kuryak | Santosh Khanjeen | Tom Borders | John Rosato | Bryan Cumby
Don Cox | Fred Chozick | Jessica Kelly | Walt Collins | Marvin Bendele | Cord Shiflet
Paul Dlabal | Nancy Williamson | Julie Smith | Gary Raesz | John Butler | Grant Foster

Seaholm proposals showcase music
Public spaces most important part of most proposals
In Fact Weekly
February 18, 2005

The Seaholm Power group proposed turning the 130,000 square foot mian turbine building into a gathering place where major events such as South by Southwest, New Year's Eve, or a Lance Armstrong victory celebration could be held. According to Southwest Strategies' John Rosato, the main building would retain its open-air structure, housing a mixture of cultural, commercial, retail and gallery spaces. Elsewhere on the eight-acre site would be a two story, 60,000 square foot cultural/commercial structure, a ten-story residential tower with ground level retail, and a Grand Plaza designed to host a wide variety of outdoor public events. The north edge of the plaza would contain a transit hub for bus, rail, bike and auto transportation. Two levels of underground parking is planned, with 225 spaces on each level. "It's important to preserve the power of the space of the turbine building," Rosato said. "It is an incredible structure. The main hall presents numerous opportunities for public space, including music venues, restaurants, galleries and other attractions. We want people to come away from it thinking 'City living is cool.'" Partners in the Seaholm Power Group include Southwest Strategies Group, Centro Development, H.C. Beck, and Design Collective.

Seaholm ideas sing
Music themes unite competing plans for plant
Austin American-Statesman
February 18, 2005

A team led by Southwest Strategies Inc., the developer of Penn Field on South Congress Avenue, would convert the power plant into a mixed-use project with room for "ACL" or another cultural institution, with performance space, plus shops and restaurants.

... A plaza north of the power plant would link all of the elements and could be used for public events.

... Southwest Strategies' plan includes a grand plaza on the north side of the building, connecting Seaholm with other building on the site.

... The Southwest Strategies team includes Design Collective, Inc., a national architectural design firm that has redeveloped a former power plant in Baltimore.

Projects proposed for South Congress
Austin American-Statesman
February 3, 2005

Symcox's project will continue a transformation of a former largely industrial area between Oltorf Street and Ben White Boulevard "into more of an urban mix of office, retail and residential uses," said John Rosato, a principal with Southwest Strategies Group Inc., a commercial real estate development firm involved in redeveloping Penn Field. Developers said they hope to extend the success of the area of South Congress known as SoCo, which has become one of the trendiest addresses in Austin. The changes along South Congress also will help revive a part of the avenue that became a forgotten entry into Austin after Interstate 35 was built, Rosato said.

"It was a main entry to the city, a retail hub when Austin was young, and now it's beginning to re-emerge," Rosato said.